THE LEGO GROUP. Each new story, new idea, new game, new model, new piece, new character, new graphic, new box and new decoration had to be dreamed of, drawn up, tested, sculpted, tested, modelled, tested, engineered, tested, and finally manufactured. Each one was a new challenge and another success from the team i had the honor of working with. A team of amazingly talented individuals. So i can only share the credit with the guys and girls on the team. ALL OF THE IMAGES AND PRODUCTS BELOW ARE PROPERTY OF THE LEGO GROUP.
LEGO CREATIVE PLAY LAB is the super secret innovation department of the LEGO company, when it comes to the future of play. As a freelance design consultant i have been asked to help different teams over the past 5 years in all stages of development. Including but not limited to (idea generation, play loops, product design, Lego physical modelling, LEGO digital modelling, 3d design, concept design, research, prototyping, storyboarding, concept sketching, UX, UI, play exploration, etc…) As it is a super secret department within a super secret Innovation House there is only so much i can share. What i can say is that if Play is the Future, then this is the place and these are the people that make it happen! :)
